Commencing semesters, 2018

Semester 1
Semester 2

Program level

Undergraduate

Program code

2404

Faculty

Business, Economics & Law Fac
Humanities and Social Sciences

School

School of Communication and Arts

Location

St Lucia

Delivery mode

Internal

Course Lists

Please refer to the Bachelors of Business Management/Communication Program Rules for the number of units required from each course list.

Enquiries

Australian/domestic students

Student Experience Officers

Email: bel@uq.edu.au

Phone: 07 3365 7111

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Public Relations?

This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Students will learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. The program also teaches the skills required to research, plan, and implement a strategic public relations campaign, from objectives, stakeholder identification, and strategies and tactics, to budgeting and evaluation. Students will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.

Courses

Please refer to the Bachelors of Business Management/Communication Program Rules for the number of units required from each course list.

Courses that can be studied as part of the Public Relations Single Major:

Employment opportunities

There is a growing demand for public relations consultants in the private, public and non-Government Organisation sectors.

What it costs

Please view the Bachelors of Business Management/Communication for indicative fees.

How to apply

Please view the Bachelors of Business Management/Communication for information on key dates and how to apply.