Commencing semesters, 2018

Semester 1
Semester 2

Program level

Undergraduate

Program code

2362

Faculty

Business, Economics & Law

School

Faculty of Business, Economics and Law

Location

St Lucia

Delivery mode

Internal

Course List

View the course list for courses that can be studied as part of the Marketing single major.

Enquiries

Australian/domestic students

Administrative Officer

Email: bel@uq.edu.au

Phone: 07 3365 9017

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Marketing?

The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.

Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.

Courses

View the course list for courses that can be studied as part of the Marketing single major.

Employment opportunities

Graduates may work in the following areas:

  • business consultancy
  • small business start-up and development
  • organisational development in large organisations
  • general management positions.

What it costs

Please view the Bachelors of Business Management/Laws (Honours) for indicative fees.

How to apply

Please view the Bachelors of Business Management/Laws (Honours) for information on key dates and how to apply.

Professional memberships

Graduates may be eligible for membership with the following professional bodies:

  • Australian Marketing Institute
  • Market Research Society of Australia